This program is designed to empower high school students with real-world marketing skills and practical experience through a dynamic, hands-on curriculum. Participants will explore the fundamentals of branding, market research, strategic planning, and social media marketing, while working collaboratively on a focused project.

​

Targeted at high school students, the program guides participants through every stage of campaign development. Over the course of six weeks, students will gain insights into consumer behavior, learn to craft compelling content, and explore how to connect with audiences effectively. The program includes workshops, interactive activities, and guest speaker sessions led by industry professionals, ensuring students receive expert guidance and mentorship.

 

A unique feature of the program is its emphasis on creativity, teamwork, and problem-solving. Students will work individually and in teams to develop and present a comprehensive marketing campaign, gaining valuable communication and leadership skills along the way. Those who excel will be recognized with awards and additional opportunities to advance their talents.

 

By the end of the program, participants will have built a portfolio-ready project and gained a deeper understanding of how marketing shapes the world around them, preparing them for future academic and professional success.